Senior Brand Manager
Join a new world-leading consumer health company. Together, you will improve the everyday health of billions of people!
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Senior Brand Manager is responsible for the development and implementation of strategies and activation plans for a brand or range of brands based on CEE plans and for working with local functions in the preparation of integrated commercial plans for the brand.
Role Responsibilities
Brand Development:
- Development and implementation of the brand activation plan, forecast, and promotional materials.
- Closely monitor market and competition performance, analyse deviations from the plan, make recommendations and implement corrective actions.
- Cooperation with the medical department and drug registration in brand; communication, advertising slogans (claims), and other aspects required by pharmaceutical law.
- Coordinating the brand's promotional budget to deliver the brand's annual performance statement;
Brand Activation:
- Adaptation of global marketing tools to the needs of the local market by regional/global guidelines.
- Preparation and implementation of the annual communication plan for the brand.
Market Research:
- Responsibility for understanding consumer needs locally, creating consumer insights, and supporting, and informing the regional department.
- Conducting relevant market research (consumer/product) to improve the company's performance.
Why you?
Basic Qualifications:
- Experience 5-7 years in developing brand strategies & activation plans (inclusive of media management).
- Experience in managing trade execution of brand under holistic strategy; understanding of commercial levers is a must.
- Operationally and strategically experienced in Digital Marketing, including up-to-date knowledge of the latest trends and developments in the Digital Marketing environment.
- Proven track record in P&L delivery, demonstrating financial and commercial acumen when identifying business issues/opportunities.
- Experience and demonstrated success in driving organizational change initiatives required.
- Fluent Romanian & English language skills
- Department
- Marketing
- Locations
- Bucharest
- Remote status
- Hybrid
About Sales Consulting
Since 1998, we've been active in the Human Resources consulting market, providing regional coverage across four key areas of expertise: recruitment and selection, personnel leasing, assessment centers and consultancy. As leaders in Transylvania, we've expanded our reach to embrace a culture of continuous improvement, thereby strengthening our position in the Romanian and also regional market. This commitment underscores our dedication to evolve alongside the dynamic needs of our clients and the ever-changing landscape of the business environment.
Our success stems from the professionalism of our services, the multidisciplinary expertise of our consulting team and our ongoing collaboration with those who rely on our consultancy services.
Building long-term partnerships with clients across diverse industries such as IT&C, automotive, outsourcing, pharma, banking, FMCG and more, is our primary objective.
Our commitment to client orientation, teamwork, flexibility, excellence, dedication and responsibility reflects our aim to bring added value to our services.
Senior Brand Manager
Join a new world-leading consumer health company. Together, you will improve the everyday health of billions of people!
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