Senior Insights Specialist
Join a global leader in the FMCG industry that brings beloved brands to millions of consumers every day.
We usually respond within three days
You will implement snacking vision and to drive category growth, you will provide comprehensive reviews and make category-led recommendations. You will ensure that retail and space expertise influences the right decisions on new packaging, shelf, and fixture layout to maximize company distribution.
Role description:
• Work with customer teams to track progress towards revenue KPIs;
• Complete promotional post evaluations in partnership with Finance and Marketing;
• Attend customer forecast surgeries to understand customer dynamics and identify opportunities and risks to the plan;
• Approve promotional activity in line with guidelines with regular reviews of promotional spend;
• Work closely with the Country CP Lead, key account managers (KAMs), and marketing teams to ensure category plans are aligned with business objectives;
• Support the development of Joint Business Plans (JBPs) for key retailers;
• Provide data driven recommendations to support commercial discussions and negotiations;
• Ensure optimal product assortment and placement to maximize shelf efficiency and shopper engagement;
• Monitor category sales performance, market share, and PS KPIs;
• Utilize shopper insights and market data (e.g., Nielsen, IGD, internal data) to provide actionable recommendations;
• Identify and address gaps between forecasted and actual category performance.
What you will bring:
• Shopper missions by channel, fixture interaction and barriers to purchase by format/cluster and drivers of purchase in the store
• Customer and category analysis
• Synthesizing multiple data points into a holistic position
• Organizing and prioritizing
• Problem solving and finding new and innovative solutions
• Working in a fast-moving consumer goods or consumer packaged goods environment a distinct advantage
• Customer and category knowledge a distinct advantage.
- Department
- Marketing
- Locations
- Bucharest
- Remote status
- Hybrid
Colleagues
About Sales Consulting
As a leading provider of Human Resources consulting services in Transylvania, we deliver regional coverage and specialized expertise across four core areas: recruitment and selection, personnel leasing, assessment centers and HR consultancy. With a strong and consistent presence on the Romanian market, we continue to consolidate our position through a strategic commitment to continuous improvement and alignment with evolving business needs.
Our success is founded on the professionalism of our services, the multidisciplinary capabilities of our consulting team, and the long-standing partnerships we maintain with clients who rely on our support in navigating complex HR challenges.
We collaborate with organizations across a broad range of industries, including IT&C, automotive, outsourcing, pharmaceutical, banking, FMCG and others, building sustainable, long-term relationships that contribute to their organizational growth.
Guided by the principles of client orientation, teamwork, flexibility, excellence, dedication, and responsibility, we remain focused on delivering measurable value and consistently high-quality services to our partners.