Senior Insights Specialist
Join a global leader in the FMCG industry that brings beloved brands to millions of consumers every day.
We usually respond within three days
You will implement snacking vision and to drive category growth, you will provide comprehensive reviews and make category-led recommendations. You will ensure that retail and space expertise influences the right decisions on new packaging, shelf, and fixture layout to maximize company distribution.
Role description:
• Work with customer teams to track progress towards revenue KPIs;
• Complete promotional post evaluations in partnership with Finance and Marketing;
• Attend customer forecast surgeries to understand customer dynamics and identify opportunities and risks to the plan;
• Approve promotional activity in line with guidelines with regular reviews of promotional spend;
• Work closely with the Country CP Lead, key account managers (KAMs), and marketing teams to ensure category plans are aligned with business objectives;
• Support the development of Joint Business Plans (JBPs) for key retailers;
• Provide data driven recommendations to support commercial discussions and negotiations;
• Ensure optimal product assortment and placement to maximize shelf efficiency and shopper engagement;
• Monitor category sales performance, market share, and PS KPIs;
• Utilize shopper insights and market data (e.g., Nielsen, IGD, internal data) to provide actionable recommendations;
• Identify and address gaps between forecasted and actual category performance.
What you will bring:
• Shopper missions by channel, fixture interaction and barriers to purchase by format/cluster and drivers of purchase in the store
• Customer and category analysis
• Synthesizing multiple data points into a holistic position
• Organizing and prioritizing
• Problem solving and finding new and innovative solutions
• Working in a fast-moving consumer goods or consumer packaged goods environment a distinct advantage
• Customer and category knowledge a distinct advantage.
- Department
- Marketing
- Locations
- Bucharest
- Remote status
- Hybrid
Colleagues
About Sales Consulting
Since 1998, we've been active in the Human Resources consulting market, providing regional coverage across four key areas of expertise: recruitment and selection, personnel leasing, assessment centers and consultancy. As leaders in Transylvania, we've expanded our reach to embrace a culture of continuous improvement, thereby strengthening our position in the Romanian and also regional market. This commitment underscores our dedication to evolve alongside the dynamic needs of our clients and the ever-changing landscape of the business environment.
Our success stems from the professionalism of our services, the multidisciplinary expertise of our consulting team and our ongoing collaboration with those who rely on our consultancy services.
Building long-term partnerships with clients across diverse industries such as IT&C, automotive, outsourcing, pharma, banking, FMCG and more, is our primary objective.
Our commitment to client orientation, teamwork, flexibility, excellence, dedication and responsibility reflects our aim to bring added value to our services.